Ethics? how to take the amount big business - ethics
When asked to write a small piece pertaining to ethics and integrity in the big business world, my first inclination was to draw on not public experience.
Everyone has bad experiences to relate. We deal with a business, clarify that we were treated cruelly hence that big business has no integrity. Or i don't know we argue on the implementation of a refund, hence the affair or owner has no ethics.
Rather than using ethics or integrity to depict affair practices, a develop clearness might be "character".
My dusty old copy of Webster's New World Glossary provides the next definitions for use in this context:
-ethics. . . the study of values of conduct and moral judgment; moral philosophy.
-integrity. . . the class or state of being of sound moral principle; uprightness, honesty, and sincerity.
-character. . . an individual's configuration of actions or personality; moral constitution. moral strength; self-discipline, fortitude, etc. reputation.
If you will look at these definitions you can see that ethics relates to principles of conduct. Period. Ethics are. . . no good or bad comes into the mix. Integrity also is or isn't. Sound moral assumption is comparative to the observer or end user.
It stands to reason, therefore, that the best appraise of good or bad carry out falls to basic "character".
Okay, so what does all of this have to do with business. Well, I wish I had a nickel for every time a big shot has asked me the subsequent questions:
"How do I tell if a commerce is good or bad?"
"How do I know where to shop?"
"Are they a good business?"
My reaction is continually the same. . . check the fruit on the tree. What is the archetype of behavior? What is the company's hasty personality? Is the moral constitution adaptable moderately than rigid? Check the reputation.
The offline world provides many assets to agree on the patterns and trends of businesses. Trade associations, chambers of commerce, beat affair bureaus etc.
In the online world, however, we are still treading murky waters when it comes to measuring the "character" of a business. By far, the best route to take are testimonials.
Testimonials on your website are powerful. But, they must be decent and sincere. Don't just make them up. Add a link back to the contributor and it will augment your credibility TENFOLD!
Now I know what you're thinking, "Who wants to be answering tons of email for ME?" Nobody. That's why you use the know-how free at your fingertips. With the agreement of the author, use a line or two of their shrine on your site with a link to an autoresponder for the full message.
Now, sit back and watch your credibility soar!
Patty Baldwin © 2001
About The Author
Patty Baldwin is a ex- Change for the better Commerce Chest executive and the owner of numerous online businesses. A flourishing net marketer, she invites you to visit any one of her sites at:
http://www. allbizservices. com
http://www. 4bstrading. com
http://www. allbizwealth. com
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